Equitus Consulting Inc.
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Who We Are

Thomas Holloway, President

Thomas_200pxBorn in Scotland and educated at university in Glasgow, Thomas Holloway first came to Canada 40 years ago. He learned his craft as a consumer goods marketer with Colgate – Palmolive in North, Central and South America and in Europe.

Following a term as Director of Marketing for Colgate in the UK in the early ‘80’s, he returned to Canada as the President of Playtex Canada. From there he joined London Life, where he spent 8 years in senior marketing roles in both the individual and group insurance businesses. As Vice President of Marketing for Group Insurance, Thomas headed a team of product developers and pricing specialists whose role was to build and market group insurance products for all sizes of employer and union sponsored plans.

In spring of 1998 Thomas established Pharmex Direct Inc., a company dedicated to finding innovative solutions to help employers and insurers with the challenge of balancing the care of the employees’ health with the cost of the health benefit plan. Pharmex offers a number of solutions including, direct delivery pharmacy, formulary design and management and pre-authorization processes.

In 1999 he established ReVue Drug Evaluation Group Inc. ReVue carries out new drug evaluations on behalf of third-party payors in both the public and private sectors.

In 2002 he established Equitus Consulting Inc. Equitus operates the Reimbursement Assistance Centre (RAC), a bi-lingual call center specializing in helping patients obtain coverage for orphan drugs and medical devices such as insulin pumps through employer sponsored health plans. Equitus also oversees ReVue.